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Research papers

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Ignacio Macías
Company: GfK
February 1, 2005
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Citation

Macías, I. (2005a, February 01). Integration of market research and database. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integration-of-market-research-and-database